Rachael Townsend
6783 East Shore Street Rockford, IL 60987
TELL：****** Email：***********
EXPERIENCE
WUNDERMAN, ACCOUNT EXECUTWE-BURGER KING，CHICAGO, IL, July 2006 -present
. Manage six creative/production projects and an annual budget of $4MM
. Oversaw complete menu board revamp test across 115 stores in four markets nationwide
Wrote creative brief resulting in three separate concepts tested among 600 consumers in focus group
Led production of 75 POS elements with a budget in excess of $lMM
. Spearheaded all aspects of 15 tests, spanning feasibility tests, ops tests, and ultimate national rollout
. Worked closely with more than a dozen key cross-functional Burger King clients across product categories including
breakfast, desserts, burgers, salads, chicken, and fish
. Partnered with promotional teams at the NFL, AOL, Sprint, FOX TV, and Nickelodeon, launching integrated in-store programs
in,7，900 restaurants
. Lead creative development and production on 5-10 national projects monthly with up to 50 POS pieces each
. Worked with internal event marketing team to launch new Chicken Baguette sampling program
DRAFT, ASSISTANT AE -BUEGER KING, CHICAGO, IL, February 2006 -July 2006
. Helped develop, produce, and launch several new POS projects rolled out nationwide
. Prepared comprehensive competitive analysis tracking all promotional activity for QSR companies including McDonald's,
Wendy's and Subway
. Developed artwork for dozens of coupon books requested by franchisees across the country
EDUCATION
INDIANA UNIVERSITY -Bloomington, IN, 2006
. B.A. in Psychology; Criminal Justice Minor; Business Concentration
. Overall GPA 3.3 / 4.0
. Dean's List Fall 2004
